Category: Marketing Research

Success Case Study: Coca Cola BONUS: The 5 Core Emotions That Drive Sales

Alexander Porter Alexander Porter | 5 Min read

| May 03 2019

You don’t need the best product to be successful. Or even the best service. You only need to understand one principle of human nature to ensure your product is in hot demand today, tomorrow, and every day.   What is that principle? Emotion trumps ...

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