765% increase in organic leads in just 3 months.

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The PC Doctor

Case study

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Here's how we did it.

The client

With the interruptible goal of delivering a top-notch computer support service, The Original PC Doctor was founded.

The highly-professional team behind this organisation has been, for more than two decades, offering a unique experience to Australian customers across the country.

Based on a solid work ethic, The Original has been operating and offering complete customer support, hardware repairs, virus removing, and lost data recovering since April 5th, 2004.

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Client

The problem

As one of the first National Computer Repair companies in Australia, 'The Original PC Doctor' was fortunate enough to quickly establish themselves online in 2004 before many competitors had entered the market.

In 2015 John Pititto found that the competition had become immense and their website was becoming lost amongst the hundreds of new websites that had entered the market over the years. It was now time for Thepcdoctor.com.au to take back the lost traffic taken by many of these new companies investing in digital marketing.

Further more, their main source of leads, 'Good Adwords', was becoming more and more expensive, with each cost click rising by 25% to 50% each year.

Finally, many of the City locations 'The Original PC Doctor' were operating throughout Australia were not receiving sufficient numbers of new leads for their staff. They needed to increase the number of leads for each capital city to facilitate the staff hired in these regions.

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Industry insights.

AUSTRALIAN MARKET SIZE
  • Annual Revenue

    $2 bn

    Annual Growth

    -0.9%

  • Annual Growth

    -0.9%

  • Completing Businesses

    6,965

    Avg. Business Revenue

    $287 k

  • Avg. Business Revenue

    $287 k

  • Industry Employment

    11,770

    Avg. Rev. Per Employee

    $169 k

  • Avg. Rev. Per Employee

    $169 k

SEARCH ENGINE STATS
  • Industry Keywords - Total Monthly Searches

    50,000

  • Avg. Cost Per Click for Industry Keywords

    $6.97

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Campaign goals

  • Decrease cost per lead
  • Increase organic traffic volume
  • Improve search engine visibility for high converting phrases
  • Increase the number of Leads for all major capital cities
Campaign Goals

Our solution

Employ search engine optimisation best practices to increase the volume of free leads for the business and decrease company dependency on paid advertising for new customers. Key areas of optimisation included:

  • Improve website navigation.
  • Create informative, customer focused, shareable content.
  • Improve website speed
  • Improve AdWords quality score for promoted pages
  • Build unique landing pages for each capital city
  • Build relationships with relevant quality
  • Create and execute content marketing campaigns

Featured content marketing pieces.

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Campaign
results.

  • 765%
    Increase in organic leads

  • 56%
    Increase in search engine traffic

  • 20%
    Reduction in AdWords costs per lead

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Meet the team behind them.

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Jeremy - Growth strategist

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Jeremy - Growth strategist

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Clarinda - SEO specialist

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video testimonial.
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Clarinda - SEO specialist

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Max - Growth strategist

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Max - Growth strategist

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Chris - Growth strategist

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Chris - Growth strategist

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Jennie - Web Developer

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Jennie - Web Developer

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Jacob - Growth strategist

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video testimonial.
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Jacob - Growth strategist

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Alex - Copywriter

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George - SEO specialist

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video testimonial.
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George - SEO specialist

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Hugo - Growth strategist

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video testimonial.
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Hugo - Growth strategist

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CLAIM YOUR
FREE WEBSITE
STRATEGY.

$1200 value.

FREE if you act now.

No bullshit. No sales pitch. Your chance to understand your business.*

If you don’t have a website
you’re losing sales – it really is that simple.

We’ll help you plan a winning
web strategy that delivers on
your bottom line.

*Enjoy all the benefits of your own
marketing team with none of the cost.

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