Here's how we did it.
The client
With the interruptible goal of delivering a top-notch computer support service, The Original PC Doctor was founded.
The highly-professional team behind this organisation has been, for more than two decades, offering a unique experience to Australian customers across the country.
Based on a solid work ethic, The Original has been operating and offering complete customer support, hardware repairs, virus removing, and lost data recovering since April 5th, 2004.
VISIT WEBSITE
The problem
As one of the first National Computer Repair companies in Australia, 'The Original PC Doctor' was fortunate enough to quickly establish themselves online in 2004 before many competitors had entered the market.
In 2015 John Pititto found that the competition had become immense and their website was becoming lost amongst the hundreds of new websites that had entered the market over the years. It was now time for Thepcdoctor.com.au to take back the lost traffic taken by many of these new companies investing in digital marketing.
Further more, their main source of leads, 'Good Adwords', was becoming more and more expensive, with each cost click rising by 25% to 50% each year.
Finally, many of the City locations 'The Original PC Doctor' were operating throughout Australia were not receiving sufficient numbers of new leads for their staff. They needed to increase the number of leads for each capital city to facilitate the staff hired in these regions.
Industry insights.
-
Annual Revenue
$2 bn
Annual Growth
-0.9%
-
Annual Growth
-0.9%
-
Completing Businesses
6,965
Avg. Business Revenue
$287 k
-
Avg. Business Revenue
$287 k
-
Industry Employment
11,770
Avg. Rev. Per Employee
$169 k
-
Avg. Rev. Per Employee
$169 k
-
Industry Keywords - Total Monthly Searches
50,000
-
Avg. Cost Per Click for Industry Keywords
$6.97
Campaign goals
- Decrease cost per lead
- Increase organic traffic volume
- Improve search engine visibility for high converting phrases
- Increase the number of Leads for all major capital cities

Our solution
Employ search engine optimisation best practices to increase the volume of free leads for the business and decrease company dependency on paid advertising for new customers. Key areas of optimisation included:
- Improve website navigation.
- Create informative, customer focused, shareable content.
- Improve website speed
- Improve AdWords quality score for promoted pages
- Build unique landing pages for each capital city
- Build relationships with relevant quality
- Create and execute content marketing campaigns
Marketing milestones.
Campaign
results.
-
765%
Increase in organic leads -
56%
Increase in search engine traffic -
20%
Reduction in AdWords costs per lead
Meet the team behind them.
Jeremy - Growth Strategist
Clarinda - SEO Specialist
Max - Growth Strategist
Chris - Growth Strategist
Jacob - Growth Partner
George - SEO Specialist
CLAIM YOUR
FREE WEBSITE
STRATEGY.
$1200 value.
FREE if you act now.
No bullshit. No sales pitch. Your chance to understand your business.*
If you don’t have a website
you’re losing sales – it really is that simple.
We’ll help you plan a winning
web strategy that delivers on
your bottom line.
*Enjoy all the benefits of your own
marketing team with none of the cost.