Facebook Advertising.

  • Successful social is about creative thinking, not deep pockets.
  • You need a plan that goes beyond just begging for likes.
  • We deliver advertising that brings traffic, leads and conversions.

A NEW WAY TO GET SALES.

Start enjoying MASSIVELY improved brand awareness.
Get your custom Social Ad Plan.

*Enjoy all the benefits of your own
marketing team with none of the cost.

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Facebook has changed the game.

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Advertise to over 3 billion people.

A limitless network.

Every 15 seconds there is a new social media user somewhere in the world.

With over 3 billion social media users and counting, that is an ever growing audience at your fingertips.

On the flip side, with 81% of small to medium businesses using two or more social media channels, you’ll be facing stiff competition without some professional help on your side.

At Paperclip we believe it takes an entire team to help you stand out on social media. Not just an assigned ‘social strategist’.

When you partner with us you’re assigned a whole social media management team.

Across strategy, media, creative and management – we’ll turn your brand into a social success.

There’s a whole world out there on social media.

It’s time we introduced you to them.

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Book your free Social Strategy

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What are we doing
on social media?

If you’re asking yourself this
question you’re not alone.

For businesses who understand the importance of a dynamic social presence, but aren’t sure where to go next, this question can be tough to answer.

Paperclip is at the heart of successful marketing in the digital age.

Connecting with an instant audience, fostering authentic connections at scale, allowing for two-way communication 24/7 and striking up conversations with targeted consumers.

When used properly, social media is a business growing machine.

Social media lead conversion rates are 13% higher than the average lead conversion rate.

But there are obstacles to your success.

Shrinking organic reach. A highly competitive social scene. The fleeting attention span of shoppers.

The solution?

Social Media Advertising.

Through dynamic targeting, social media ads are delivered only to those most likely to engage with your post and become a customer.

No money wasted. Only invested.

As a cost-effective model to advertise your business, paid social allows you to engage with anyone, at any time, in any niche.

All at a fraction of the cost of other advertising options.

That’s what you’re doing on social media.

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Get industry specific social figures now.

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The killer app.

What social media advertising
can do for your business

Do you need social media for your business?

We’ll keep the answer short.

Yes.

1 in every 2 Australians use
Facebook, Instagram or
Youtube..

As a social media agency in Sydney we connect your business with the social habits of your audience

Creating custom ads designed to speak directly to the buying habits of your chosen audience, we see social media success as an integrated process.

Our social media advertising strategies help your business attract followers, improve engagement, and increase website traffic.

More than vanity metrics, we’re driven by revenue and believe your social media strategy is a game-changing sales investment.

Followers engagement-traffic-graphic

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Why use social
media advertising
for your business?

Making friends makes you money.

Exposure. Interaction. Reaction.

We could go on for days about how beneficial intergrating a social media component into your marketing mix can be for your business. But instead we’ll save you the essay and sum it up in a few tidy points, all of which point to the one simple truth.

Clicks correlate to cash.

1

Your customers are using social media.

No matter what industry you’re in, your customers are using social media every day. With huge audiences available, social media connects your supply with their demand for customers in the palm of your hand.

2

You’re being talked about on social media.

Can you hear that? It’s your customers talking about your business. We turn negative into positive and positive into positively powerful channels of communication that position you as an authority.

3

You’re being searched for on social media.

Social media is more than a playground for likes and comments. It’s a proven shopping window where customers search for the products and services they need. We place your business right in front of them.

4

Your competition are using social media.

The influence of social media continues to grow, and there’s a high likelihood your competition are using it to their advantage right now. Our social media expertise doesn’t just level the playing field, it puts you ahead.

116 minutes

That's how long the average
person spends on social media
each day.

That’s uninterrupted time where your business could be appearing in front of your customers without distraction or competition.

Harness the power of social media by speaking to one of our social strategist today.

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Reserve your obligation free consultation.

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Pay to win.

5 benefits of social media
advertising

It can be confronting putting money on the table to pay for social media.

After all, social media is free, right?

The decline in organic reach across all social media platforms means it’s not enough to put content out freely and expect to see a return on investment.

As social media continues to grow, the simple truth is you have to pay to play.

The upside? Managed well, social media advertising can transform your business through a highly targeted and robust advertising platform.

Here are 5 benefits of adding paid social media to your arsenal.

Social advertising perks

1

Cost effective

While the old saying rings true, it costs money to make money, that doesn’t mean you should blow your entire budget upfront.

Paid social ads allow you to reach a large audience at a low cost.

Your media buy is low compared to more traditional advertising platforms and the time it takes to create and launch your ad is streamlined and efficient.

2

Advanced targeting

Money spent trying to reach an audience who isn’t interested, is money wasted.

Paid social allows you to target relevant visitors who share an interest in your industry, niche, or business.

Targeting may be applied across interests, job titles, keywords, geography, demographics and much more, so you’re always in control.

3

Flexibility

Social ads provide a range of customisable designs to ensure you’re getting the most value for money.

Your campaign objectives will be expressed across different ad types, ultimately giving you the ability to create ads that are enticing, engaging and designed to convert.

When you have complete control over your ad, you’ll be working towards the highest conversion rate possible.

4

Brand awareness

While waiting for tangible results, you’ll still experience benefits as your social ads increase your brand recognition while you sleep.

Whether consumers interact with your ads or not, each post introduces your business to a network of people, helping establish brand awareness and cast a wider net over your potential prospects.

The more people that know about you, the better.

5

Increased website traffic and boosted SEO

With each ad a new way to reach out to potential customers, your social media creates new avenues of website traffic.

As these people engage with your website, consume your content, and explore your site, they’ll be ticking highly valuable SEO boxes that will improve your search rankings over time.

Learn More About

Social Media Marketing.

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Trusted by –

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Got issues?

No matter your marketing
problem, we’ve seen it and
we’ve solved it.

‘I don’t have a social media strategy.’

Random strategies return random results.

Without a proper plan in place you’ll be swimming upstream with no end in sight. Are you deciding what to post, how to present your business, and what forms of content to promote by looking at the bigger picture? Or is your social strategy decided in the moment?

It’s easy to see social media through the lens of each individual post. But each post is a brick that builds your business and image from the ground up.

If you don’t have a social media strategy, you don’t have much hope of standing out in the crowded social space.

The Paperclip solution.

Your social goals will always be outlined with clear objectives and progression paths.

These may include branding, audience building, lead generation, website traffic, or something else entirely.

With your own social guru designing an advertising strategy that is tailored to you, we’ll set a solid foundation to ensure your lasting success.

‘I want to share my products and services with customers but I don’t know where to find them.’

With 2.2 billion active monthly Facebook users, and 1 billion active monthly Instagram users, you’d be forgiven for thinking it was easy to connect with a willing audience.

But with such large user volumes it can be a challenge to get your business to appear when and where you want.

It’s not enough to create conversion worthy content if it isn’t directed and filtered through your most likely prospects.

hope of standing out in the crowded social space.

The Paperclip solution.

Our social media advertising experts plan out your campaign with laser-like efficiency.

Identifying campaign deliverables, our paid social teams are able to connect your content with a ‘ready to buy’ audience.

We’ll look to minimise your spend and maximise your conversions, which means less money wasted and more revenue driven results.

‘I don’t know how to grow my business.’

If you’re struggling to find ways to attract new customers, increase the number of hits to your website, generate more leads and increase your revenue, you’re not alone.

But staying put is the same as going backwards. When your competition find a way to move forward you’ll fall behind either way.

The Paperclip solution.

Promoting your business through social media goes beyond the ability to attract likes and comments.

In 2018 and beyond, social media has become a proven way to brand and market your business, generating benefits that help your business grow.

Our social media advertising can help you:

  • Incre ase website traffic
  • Generate leads
  • Boost sales
  • Promote content
  • Engage with your audience
  • Improve brand recognition
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Why partner
with us?

An agency gives you agency.

You’re always in control.

We’ll never post anything without running it by you first. When you partner with us you’re in control of every deliverable, part of a streamlined partnership that delivers results, on your terms, and for your benefit.

No risk.

We won’t lock you into lengthy contracts or trap you with confusing tech talk. We allow our social results to speak for themselves and strive to provide the results you’re after through social strategies tailored to you.

True value for money.

Exhausting your budget on agency fees is the same as buying a house with no furniture, it may look great but you’ll never be truly comfortable. We won’t hit you with costly retainers.

You’ll always be charged fairly for the services provided. That means when success arrives you’ll have more in your pocket to invest in your business.

Highly scalable.

Our social media advertising is able to grow with your business. We’re invested in your success. Working across all industries we’ll mesh with your needs whether you’ve got goals of world domination, or a corner of the local area that you want to call your own.

Social superstars.

Our social media team have their finger on the social pulse, not just looking from the outside in but passionate about the impact of social media in 2018 and beyond.

When you choose to partner with Paperclip you don’t get generic best practices - you get your own social superstars.

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Start owning social.

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Who is social media
advertising for?

Figuring if you’re right fit.

We’re social savants, helping our clients find lasting success in a crowded social space.

But if you connect with any of the following business types, then we’ve got the perfect social media advertising strategy for you already.

Social advertising is perfect when...

  • You’re new to social media.

    You’ve heard about the 2.2 billion monthly Facebook users, and the 76% of consumers who have bought a product they’ve seen in a social media post. But you don’t know where to start.

  • You’ve got competition.

    You’re running a Facebook page or Instagram account because your competition are too. But you’re unsure what to post, how to attract new followers or how to engage with your audience.

  • You’re time poor.

    You’re an established small business but you don’t have the time or resources to keep the content flowing as it should. You want to use your audience to leverage more sales but you’re not sure how to turn interest into action.

  • You’re being left behind.

    You’re a big brand with a well established audience. But you’re seeing other brands of your size find their niche while you struggle to establish your social identity. You want to have people talking about you and to you.

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Get your free social strategy.

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Social services.

What our social media advertising
team can bring to your business.

Social strategy

Our strategy identifies where you are, where you want to go, and the most effective way to bridge that gap.

We’ll work alongside you to find out where your business could improve, what the social landscape offers you, and what obstacles stand in your way.

Armed with information we’ll begin crafting a social media marketing strategy built around ads that are the envy of your rivals.

Social media

Paid social is our bread and butter.

While your competition wastes time and resources trying to be everything for everyone, we’ll make sure your social ads are seen by the right audience at exactly the right time.

We’re not concerned with likes or shares. We’re driven by ROI, consistently pushing to improve your return on investment with targeted ads that deliver the best possible results at the cheapest costs.

Social creative

You’ll have access to our entire team of copywriters, graphic designers, photographers, animators, videographers and web developers.

They’re socially minded and appreciative of what it takes to create content that is relevant across all social platforms.

Working alongside strategy and media, the beating heart of your social campaign comes to life.

Social management

You can’t watch your social media all day with a business to run. Our management team makes it their job to be your eyes and ears.

With the full gamut of social management available - project management, community management, scheduling, engagement campaigns and reporting, you can rest easy knowing you’ve always got someone in your corner.

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Start boosting your business.

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Our social media advertising package includes..

  • Initial 3 month campaign
  • Market research and planning
  • Custom social ad creation
  • Social media set up assistance
  • Campaign optimisation
  • Design and art direction
  • Audience targeting
  • Media buying
  • Copywriting services
  • Monthly reviews
  • Account management
  • Comprehensive analytics
  • Community management
  • Social ad scheduling

Get seen. Get liked.
Get Social.

Our talented teams gives
you the edge. Then they give
you sales.

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What we can
do for you.

Order your FREE growth plan today and get your roadmap to growing your business online.

  • Step by step
  • Discover how to be profitable
  • Impliment on your own
  • Grow your business

$1200 value.

FREE if you act now.

No bullshit. No sales pitch. Your chance to understand your business.*

*Enjoy all the benefits of your own
marketing team with none of the cost.

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