20% increase in organic traffic in just 1 month.
Performance Drive
Case study
Here's how we did it.
The client
Performancedrive.com.au was established in 2011 by Brett Davis.
As a motoring enthusiast Brett started the site began as a hobby and it soon became his full time gig.
The website focuses on providing authentic reviews of performance, luxury and sports vehicles.
The vehicles are personally tested to deliver a unbiased opinion on the car handling, comfort, fuel economy and engine power.
VISIT WEBSITE
The problem
The team had grown since 2011 and Brett was looking to turn Performancedrive.com.au into a profitable business.
The problem was that traffic had plateaued for more than a year and they needed to change this trend.
The challenge was how would we increase traffic to help generate more advertising revenue and attract larger brands to sponsor banner ads on the website.
Industry insights.
-
Annual Revenue
$3 bn
Annual Growth
14.5%
-
Annual Growth
14.5%
-
Completing Businesses
1,649
Avg. Business Revenue
$1.82 m
-
Avg. Business Revenue
$1.82 m
-
Industry Employment
6,271
Avg. Rev. Per Employee
$478 k
-
Avg. Rev. Per Employee
$478 k
-
Industry Keywords - Total Monthly Searches
245,760
-
Avg. Cost Per Click for Industry Keywords
$4.50
Campaign goals
- Increase advertising revenue
- Increase organic traffic volume
- Improve onsite website visiting time
- Increase number of email subscribers
Our solution
Our solution focused firstly on improving the content on the website.
We did this by creating more newsworthy pieces that offered shareable and authoritative content.
While this was happening we placed heavy focus on enhancing the user experience of the website by tasking our developers with making improvements to mobile responsiveness.
We then rewrote the site URLs, optimised meta tags, created author bios and updated terms and condition for consideration for its content be featured on the Google News platform.
Finally, we worked to revenue growth but adding and optimising call to action for each page of the website to help drive up subscriber numbers.
Why it worked
This solution was chosen for Performancedrive.com.au because it was the fastest way possible to increase search engine traffic on a low budget.
Also the style of website allowed us to make small changes to easily be included within Google News.
Updating the website to a responsive design was a logical change, as more than 40% of the website traffic was going from mobile users.
Marketing milestones.
Campaign
results.
-
20%
Increase in organic traffic -
10%
Decrease in visitor bounce rate -
Content
Featured on Google News
Meet the team behind them.
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