Car Loans - Search It Local

2655% increase in organic leads in just 6 months.

Car Loans

Case study

Here's how we did it.

The client

FleetChoice began in 2010 as a novated leasing company.

Due to government changes within the novated leasing industry the directors decided to diversify and added a car finance product to help grow the business.

The company decided to separate the ‘Car Finance’ side of the business from the novated leasing and purchased the domain name CarLoans.com.au.

VISIT WEBSITE

The problem

Generating leads for the car finance sales staff was extremely expensive and this cost was absorbing all the profits from the business.

The high cost per lead was due to large number of competitors bidding for the same keywords on ‘Google AdWords’ advertising platform.

The average cost per clicks ranged from, $8-$12 per click. This resulted in a cost per lead ranging from, $50-$80 per lead.

Industry insights.

AUSTRALIAN MARKET SIZE

Annual Revenue

$9 bn

Annual Growth

3.6%
Annual Growth

3.6%
Completing Businesses

396

Avg. Business Revenue

$23 m
Avg. Business Revenue

$23 m
Industry Employment

9,239

Avg. Rev. Per Employee

$974 k
Avg. Rev. Per Employee

$974 k

SEARCH ENGINE STATS

Industry Keywords - Total Monthly Searches

23,940
Avg. Cost Per Click for Industry Keywords

$7.71

Campaign goals

Decrease cost per lead
Increase organic traffic volume
Improve search engine visibility for high converting phrases
Increase number of email subscribers

Our solution

Our solution focused on improving four key elements of carloans.com.au's online presence.

Improve the content on the website by creating more informative, customer focused.
Search engine optimise the website
Add call to actions throughout the websites.
Build relationships with other high quality websites to refer traffic and links to carloans.com.au

Why it worked

This solution was chosen because it focused on increasing CarLoans.com.au volume of traffic and leads from free sources, such as search engines, news sites and social networks.

This allowed the company to lower their spend on AdWords and instead invest this money into long term traffic generating assets such as high quality content, automated sales funnels and genuine authority links.